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Expert Publishing, Inc.Your resource for independent publishing |
The New Recruit: What Your Association Needs to Know About X, Y, & Z
by Sarah Sladek
The Baby Boomer generation has sustained membership associations for quite some time. As that era nears an end, it's time to start thinking about X, Y, and Z--and the next generation of association executives, board members, and volunteers. The New Recruit brings to light the challenges that Boomer-centric membership associations are experiencing and viable solutions that association executives can implement to successfully recruit and retain younger generations. The only succession plan a membership association has is the continuation of its membership. The New Recruit will teach you how to survive the post-Boomer era and create an association for the Next Book generation.
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Sarah L. Sladek is a Generation Xer who has worked and volunteered for numerous regional and national membership organizations. She started researching the absence of younger generations in membership associations in 2002 and has given presentations and published articles on the topic nationwide. She is the founder and president of Limelight Associations, a strategic marketing communications company for membership associations, which is based in Minneapolis, MN. She is the daughter of Traditionalists, sister of Baby Boomers, wife to a fellow Xer, and mother of two Gen Zs. Web Site: www.TheNewRecruit.org |
