Expert Publishing, Inc.

Working nine to five isn't the only way they make a living. They would rather start a business than climb a corporate ladder. Salary is not their primary motivator. And they certainly aren't going to work forty years at the same company for a gold watch at the retirement party.

Generations X and Y are changing the way our world works because what's worked in the past isn't working for them. In many ways, they are like rock stars: high performance, high maintenance, and in high demand.

Rock Stars Incorporated dispels the myths about the slacker, self-centered generations and provides valuable insight on how to manage, motivate, and market to those rising stars. Read this book to revive your X, Y talent and lead your company to prosperity.

Hardcover with dust jacket $18.95
152 pages, 5.25 X 7.25
ISBN 9781931945837

Sarah L. Sladek started researching Generations X, Y, and Z in 2002 and has been a consultant to clients and given presentations on the topic nationwide. She is the president and CEO of Limelight Generations, one of the only generational marketing companies in the United States specializing in Generations X, Y, and Z. She is also the author of The New Recruit: What your association needs to know about X, Y, and Z, one of the first books to address the generation gap in membership associations. Sarah is the daughter of Traditionalists, sister of Baby Boomers, wife to a fellow Xer, and mother of two Gen Zs.

Author Web Site: www.rockstarsinc.org

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